Acousmatic: Vera Ivanova; Directed, cut, camera: Andrey Nikolaev; Starring: Natasha Sych; Styling: Danila Polyakov; Producer: Oleg Rozenthal
The naughty: This first video reminds me of Black Swan and the crappy feeling of standing all day at work with 3 hours of sleep. The soundtrack and poise of the models is what attracted me to this video in the first place. There is some allure in creepy things. The music was produced in 2001 with the theremin, a creepy instrument in its own right that takes years and years to play properly. Simplicity adds to the uncertain nature of this film. Expect to hear more on this blog about the director Andrey Nikolaev.
Director - David Lemm; Sound - The Gothenburg Address; Styling - Alexandra Fiddes, Frances Spencer; Principle photographer on shoot- Darran Barton; Hair and make up - Katie Angus; Assistant - Emma Segal; Model - Romane at Superior Model Management; Location - Jack Kane Community Centre, Edinburgh
The nice: David Lemm is good at the moving lookbook. He does fast paced editorials as well that leave the viewer salivating for just a few more glimpses. The first video is from the e-shop Moon and Mars, who have some really cute Carin Wester boots on sale. The second video is an oldie of Lemm's that is more a fashion jewelry video but I have yet to see any director or stylist do it quite like this. This falls into the nice category because sparkles and smiles and dance music always do! Let me know what you think of the films below!
Life is beautiful, let's share a little.
Joy D.
