Fashion Film Monday!/ Paying the bills #3: Alvaro de la Herran for Elle and Range Rover

Magazine's have to pay the bills too. How you ask: Ads are one but how about taking that to the next level? What if the editorial and the car ads came alive? That is exactly what Alvaro de la Herran did. He created a masterful experience that left me wanting chunky wristlets, big faux fur, and a huge SUV. I know better than to destroy the environment with one of those things but it just looked so cool! This is exactly the point of a commercial and a fashion film. I figure they are slowly becoming one in the same and this is one of the first examples of this merger. Although there are several sites focusing on discussing these things I hope to open it up a little more with my new blog. Let's get a little heavy this year, okay? 

Life is beautiful, let's share a little. 

Joy D.

Is this ironic or something? I still like it.

I am in and out at IPF hence the once every 3 days posting. I wanted to get on a good schedule. Didn't I tell you?! IM MOVING! And somehow it manages to be stressful (even though I am moving "down the hall"). I do have a lot of stuff to move which is something everyone likes to point out over and over. That is not why I am posting this for you today. This is about a certain Elle Italia editorial that I adore but....well...

Just look. At first I was attracted to the editorial by the picture you see above. They are just so joyful I had to explore the rest.

Posing in front of a fake landscape is one thing. Showing the audience it is a fake background makes me uncomfortable. Is this an attempt to be ironic or artistic? Maybe. I love the scenery and the models. The clothes are bright, like the backgrounds. But the "behind the scenes" angle is somewhat of a turn off.

I am not familiar with Marcelo Krasilcic who shot this editorial. But over all but it is a capital F-U-N. The model's look like they are having fun and the creases in the backdrop make me giggle. Although I am a little over the "behind the lens" editorials I like the bright colors and a good relationship between the clothing and the background. By the way, all photos are from Fashion Gone Rogue!

Life is beautiful, let's share a little.

Joy D.

Stoic + Klaus Nomi

ph: Italian Elle by Ruven Afanador